Wonder what makes Ed Hardy one of the most sought after brands among the Hollywood celebrities? Well, the man behind the action is the legendary Don Ed Hardy. Revered as the godfather of contemporary American tattoo, he has successfully married the best of two different cultures – American technology with the aesthetic Japanese design. The result is the irresistible and arty, tattoo-based Ed Hardy clothing and accessories.
When Christian Audigier approached Ed Hardy with his business idea in 2004, Ed Hardy was already a famous name in the world of tattoo designing. By brilliantly combining Hardy’s imagery with Audigier’s marketing acumen, the brand soon became a hit with the fashion-savvy people across the world. In September 2005, a 10-year license agreement was signed between Audigier’s Nervous Tatoo Inc and Hardy life for further growth of the clothing line.
Many consider the unique marketing strategy of Audigier as the reason for success. Instead of spending hefty dollars on marketing campaigns, Audigier gave his celeb-friends free merchandise. This might have paid in the form of lucrative business opportunities and economic success. Read More
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Disclosure: the above publication is for entertainment purposes only and it is courtesy of pocketchange.become.com for shesdaily.com. Photo source pocketchange.become.com
